A series of film reviews and opinion pieces from a film student and all round movie lover! Happy reading!
On the way home from university I notice under a railway bridge some promotional concert tour posters. The musicians in question consist of AC/DC, Kiss and Jimmy Barnes. Have I transported back in time to 1981?! The buzz around uni has been centrally based around the new trailers for “Jurassic World”, “Terminator”,”Mad Max”, “Superman” and “Star Wars”. What is going on?! Is this really 2015?! ’80’s resurgence is everywhere!
The last 7 days will undoubtedly go down in history as one of the busiest weeks in the promotional cinematic world. In an age where blockbuster franchises are in constant competition to outdo each other, the world was hit with a smorgasbord of tantalising teasers that have collectively dampened the hype surrounding the forthcoming “Avengers: Age of Ultron”. Don’t get me wrong, I’m still extremely excited to see Joss Whedon’s follow-up to the historical $1.5billion grossing superhero epic, it’s just my YouTube and Facebook feeds have been bombarded with things that has overpowered the usual “Avengers speculation”.
That being said, going in to the highly anticipated sequel, I must say that I feel as though I’ve already seen half of the film. Whether it be the countless teasers, multiple theatrical trailers, concept art, TV spots, several posters and even a full-length clip released, there is an ever-decreasing sense of surprise and anticipation surrounding the film, and it’s entirely the movie’s fault. As previously mentioned, the first “Avengers” made over one-and-a-half billion dollars worldwide. It’s hardly a low-budget independent project that needs as much promotion as possible to get noticed. In an ideal world, there would be one cinematic trailer released that just hinted at things to come and nothing else. Therefore, not only will the inevitable millions of fans come to see the film, they’ll be treated to new, exciting and unforeseen content. “Age of Ultron” has been predicted to match, if not, surpass the original in terms of money making, so why not treat the audience to something after they’ve bought the ticket, not weeks in advance.
Trailers have had a bad run in the past by revealing too much about the film. For example, “Terminator Salvation” revealed Sam Worthington’s true identity, “Cast Away” revealed that Tom Hanks made it off the island and “The Amazing Spiderman 2” basically showed the whole freaking film! So what about the slew of new trailers? In short, nothing major has been spoiled for me. That being said, I would gladly and willingly go without anything more until each film’s proper theatrical release.
First up, we got a tasty insight into “Star Wars: The Force Awakens”. As part of 2015’s Star Wars Celebration, the new trailer was premiered twice to a lucky bunch of Star Wars fanatics, most of whom wept with joy (or so I heard). The trailer itself is a definite improvement on the already intriguing teaser, offering voice-overs of Luke, close-ups of the central villain and of course, Han Solo and Chewy to cap it off. There has obviously been a lot of meticulousness thrown not the craftsmanship of this trailer, and the end result is definitely one that can be universally appreciated, but also can pander towards the diehard fans. As I said however, I’m more than happy to hold off without anything else until the end of the year.
Next up is “Batman v Superman: Dawn of Justice”. This one was interesting for me. It probably grasped my interest more so than “Star Wars” in the lead up, but having watched it multiple times and learning that it was a “panicked release”, I am placed somewhat on the fence. It was released in the middle of the Star Wars Celebration weekend which dramatically lowered its reception, but it was a result of a leak, so there really wasn’t much DC could do about it. Nevertheless, it’s fine, I’m interested and I don’t need anything else. Through tweeted images and fan speculation I am aware that there is much, much more to come, but I’m happy to wait and see them for the first time when I’m in my theatre seat.
The “Jurassic World” trailer looks fine, but it’s getting to the point where enough is enough. The content released for this one is teetering on the side of “too much” and I sincerely hope what we saw is the last of it until it’s officially released. It looks like it’ll be an exciting thrill-ride, however the lack of nighttime activity has me a little but worried about the level of effect these threatening dinosaurs will have. The original pulled off the practicality of the beasts so well during the rainy, dark and eery nighttime scenes, so I’m hoping for more of that!
Other trailers included “Fantastic Four”, “Ant-Man”, “Terminator Genisys” and “Mad Max: Fury Road”. Wow, 2015 is going to be a big, big year! These films have given us things to look forward to, particularly “Ant-Man” and “Mad Max”. On the other hand, “Terminator” and “Fantastic Four” don’t leave as much to be desired. Both look as if they’ll be okay, but nothing spectacular. I for one cannot wait for “Mad Max”. From what I’ve seen, it looks to be an out of control explosion-heavy epic full of adrenaline, colour and pulsating energy! It will be one to watch in cinemas for sure!
Anyway, what a week it’s been. There’s a lot to be discussed when it comes to trailers and how they’re put together. They’re designed for a specific purpose and released accordingly with the end game to generate excitement and buzz for the forthcoming film. After what was a cluttered week of anything and everything “blockbuster”, there’s a lot of hype, but it’s just that it’s been divided amongst 6 different films that aren’t “The Avengers”. I guess we all were given too much of a good thing…